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Blue Rhine is a pioneer, trendsetter and market leader in the manufacturing and supplying of innovative signage, advertising and LED solutions in the GCC region.

Established in 1996 and headquartered in Dubai, Blue Rhine owns and operates over 20 state-of-the-art distribution centers, warehousing units and stores throughout the UAE, Saudi Arabia, Oman, Kuwait, Qatar and Bahrain.

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Our Specialities

Our Performance

Your Partner for Value-Added B2B E-commerce Solutions

To serve our customers better, we have launched our online store in 5 countries other than the UAE, including Oman, Qatar, Kuwait, Bahrain and Saudi Arabia. Encompassing over 3,500 products, bluerhine.store offers the lowest available prices throughout the GCC region.

Blue Rhine caters to the needs of a broad array of businesses ranging from advertising and event management to construction and fabrication. We offer a broad spectrum of high-quality and cost-effective POP, sign, advertising, and LED materials for sign makers, digital print houses, POS/POP makers, retail fit-out companies, exhibition stand builders, digital system integrators, construction companies, glass and aluminum fabricators, and vehicle converters throughout the GCC region and beyond.

Our Performance Our Performance

Our Vision

To be the most successful and respected company in the world, delivering innovative products and services to the signage, advertising and architecture industries.

Our Mission

Blue Rhine General Trading LLC., engaged in the trading and supply of premium quality products, and innovative and value-added solutions for the signage, advertising and architecture industries, is committed to:

  • Provide our customers with the required varieties of quality products that comply in all aspects with their requirements, thus ensuring the desired profitability.
  • Comply with applicable statutory and regulatory requirements, and continually improve the effectiveness of the system by setting quality objectives.
  • Create an environment that fosters employees to work as a highly-skilled and motivated team, and do things right at the first time, thus having a competitive edge in the market and surpassing our customers' as well as shareholder’s expectations.
  • Understand the requirements of our customers and provide competitive and effective services to meet customer satisfaction.
  • Gain and build customer relationships by providing value for money and trustworthy services.
  • Strive for continual improvement by setting quality objectives and targets, and periodically review the policy.
  • Lead the employees to work as a team and create an environment to obtain better business results.